Our goal is to reward a life of service.

Founded by veterans, our team is dedicated to working with reputable, military-friendly businesses to bring special deals and everyday discounts to our verified active service members, veterans, spouses and their dependents. Every day, we will send you a new, hand selected deal along with a selection of businesses near you who offer everyday discounts to members of the military community.

Meet the TroopSwap Team

  • Blake Hall

    Blake Hall

    Co-Founder and CEO

    read bio

  • Matt Thompson

    Matt Thompson

    Co-Founder and COO

    read bio

  • Will Kern

    Will Kern

    VP of Product Development

    read bio

  • Tony Huynh

    Tony Huynh

    VP of Engineering

  • Aaron Tiffany

    Aaron Tiffany

    VP of Operations

  • Holly Tennant Billy

    Holly Tennant Billy

    VP of Business Development

  • Caitlin Horn

    Caitlin Horn

    Director of Sales

  • Charles Adams

    Charles Adams

    Member & Merchant Support Manager

  • Debi Gerald

    Debi Gerald

    Member & Merchant Support Associate

  • Luke Rodney

    Luke Rodney

    Member & Merchant Support Associate

  • Kat Hopkins

    Kat Hopkins

    Creative Lead

  • Brian Howell

    Brian Howell

    QA Engineer

  • Zac Hallett

    Zac Hallett

    Rails Engineer

  • Julio Medina

    Julio Medina

    Rails Engineer

  • Gabriel Riviera

    Gabriel Rivera

    Rails Engineer

  • Steve McGrane

    Steve McGrane

    Director of DevOps

TroopSwap Advisors and Board Members

Hampton Roads Sales Team

  • Michelle Trent

    Michelle Trent

  • Suzanne Bannister

    Suzanne Bannister

National Sales Team

  • Jessica Davis

    Jessica Davis

  • Spence Kinnier

    Spence Kinnier

Washington DC Sales Team

  • Jen Macris

    Jen Macris

  • Monika Monize

    Monika Monize

San Diego Sales Team

  • Ashley Marshall

    Ashley Marshall

  • Holly Reilly

    Holly Reilly

  • Jana Schwinghammer

    Jana Schwinghammer

Blake Hall, Co-Founder and CEO

Blake is a writer, entrepreneur and advocate for the military community. An Airborne-Ranger qualified officer, Blake spent four years on active duty and served with the 3rd Stryker Brigade Combat Team based out of Fort Lewis, Washington. Blake led a battalion reconnaissance platoon in Iraq for fifteen months during 2006-07. The Tacoma News Tribune featured his platoon for two weeks after the Army decorated nearly every member of his platoon for valor for heroic actions during a firefight in Mosul, Iraq.

After leaving active duty, Blake spent two years in the Army Reserve as an Action Officer for European Command. Blake’s military decorations include the Bronze Star with a V device and one Oak Leaf cluster. He also worked for McKinsey & Company as a Summer Associate. Blake has been a featured speaker at O'Reilly Media's Gov 2.0 Conference and Digital Media Conference East. His writing ranges from foreign policy editorials to personal memoirs of his time in Iraq. Blake’s essays have been featured in The Washington Post, Forbes.com and Foreign Policy. He is a frequent contributor to Public Radio International, syndicated on NPR and BBC, on topics related to Iraq and the challenges facing veterans re-integrating into society.


Matt Thompson, Co-Founder and COO

Matthew Thompson joined the U.S. Army on his 17th birthday and subsequently served four combat deployments to Iraq and Afghanistan as a member of the elite Army Rangers and the 101st Airborne Division. From 2003 until 2004, Captain Thompson served in Iraq as a platoon leader. He was awarded the Bronze Star Medal for valorous leadership in combat during the seizure of the Al Hindiyah Terrorist Training Camp and for leading the first American ground forces into the terrorist strongholds of An Najaf and Fallujah. From 2004 to 2006, he served in Afghanistan as the executive officer of a U.S. Army Ranger company.

His civilian experience includes employment with McKinsey & Company as a Summer Associate, Goldman Sachs as an Associate, and his current role as COO and Co-Founder of TroopSwap.com, which provides exclusive deals for military consumers, sustainable employment opportunities for military spouses, and funding for the Wounded Warrior Project. Captain Thompson also sits on the board of the United States Veterans Initiative, the largest non-profit in the United States offering services to homeless veterans. He received his undergraduate degree in Civil Engineering from the Virginia Military Institute, where he graduated with the school’s top honor for leadership as the Cadet First Captain. Matt earned a Master of Business Administration degree from Harvard Business School.


Will Kern, VP of Product Development

William Kern is a Senior Product Management leader with 14+ years industry experience, and has focused on delivering high quality web applications throughout his career. Will has a proven track record of success in conceptualizing and building engaging, large-scale web applications in both a startup environment and corporate environment. He is also experienced and highly effective in identifying market trends and developing & executing product strategies to position products favorably in the marketplace.

Will is strategically focused, with the ability to react to a fast paced, ever changing product environment. He has a strong entrepreneurial spirit, illustrated by founding and selling a web based classified app for Twitter. Will currently serves as the Vice President of Product Development at TroopSwap and had previously been the Senior Director of Product Management at ePals and Director of Product Management at Mixx.com.


Daniel Christman, TroopSwap Advisor

LTG (Ret.) Daniel W. Christman, senior counselor to the president of the U.S. Chamber of Commerce, is responsible for advising the Chamber’s senior leadership on national security and international issues affecting the business community. He previously served as senior vice president for International Affairs at the Chamber, where he oversaw a team of dozens of policy analysts and program coordinators committed to global business engagement on behalf of the Chamber’s worldwide membership.

Christman, a career military officer who retired from active duty in 2001, served for five years as the superintendent of the United States Military Academy at West Point. He also served for two years as assistant to the chairman of the Joint Chiefs of Staff, during which time he traveled with and advised Secretary of State Warren Christopher. He was centrally involved during this period with negotiations between Israel and Syria as a member of the Secretary's Middle East Peace Team. Further, Christman represented the United States as a member of NATO's Military Committee in Brussels, Belgium.

Christman has written and lectured extensively on leadership and national defense, including the ongoing war against international terrorism. He also served as a military analyst for CNN International during Operation Iraqi Freedom. He is a frequent contributor to CNN, and has also appeared on ABC, Fox, MSNBC, CNBC, and C-SPAN to discuss defense and national security issues. During the Gulf War in 1991, he headed a strategic planning group that advised the Army's chief of staff on war prosecution policies.

Graduating first in his class from West Point, Christman also received MPA and MSE degrees in public affairs and civil engineering from Princeton University and graduated with honors from The George Washington University Law School. He is a decorated combat veteran of Southeast Asia, where he commanded a company in the 101st Airborne Division in 1969. On four occasions, Christman has been awarded the Army and Defense Distinguished Service Medal, which is the Defense Department's highest peacetime award.


Patrick Ravenel, TroopSwap Advisor

For nearly twenty years, Patrick Ravenel has been recognized as a top designer and architect of large scale, secure, data driven systems. He is a major contributor to the design, development and deployment of high-volume systems in areas such as Trading Floor, Retail, Healthcare, and Enterprise Security/Compliance Systems.

Recently, Mr. Ravenel formed PsychMining, LLC to do research in the areas of analytics of large, unstructured and semi-structured data. His experience in the areas of Semantic Analysis, Sentiment Analysis, SME Identification, Machine Learning, and Social Analytics are being brought to bear in order to "Apply the Science of Influence to Every App".

Mr. Ravenel served as the CTO and SVP of Engineering for EMN8, Inc. a leading provider of Self Service Solutions (Kiosk, Mobile and Digital Signage). These systems and devices were instrumented for M2M communication as well as back-end services which were cloud-based, integrated into Retail Point of Sale and highly available.

Mr. Ravenel served as a Co-Founder and Sr. VP of Engineering and Operations, and later as Chief Operations and Strategy Officer at Preventsys a Security and Compliance Automation Company. Preventsys’ products have been nationally and globally deployed in Fortune 1000 enterprises. Preventsys was acquired by McAfee (NASDAQ:MCFE) in 2006.

While at Preventsys, Inc. Mr. Ravenel was also a Co-Founder and Board of Advisor member to Netsift, Inc., a cutting edge provider of network security appliances focused on stopping large scale malicious network attacks. NetSift was formed in 2004 and acquired by Cisco Systems (NASDAQ:CSCO) in 2005.

Mr. Ravenel was Director of Distributed Computing and led the design team for Persistence Software Inc.’s flagship Enterprise Java products. These products served Fortune 1000 companies and played the key role in the company’s IPO (NASDAQ:PRSW). Persistence was subsequently acquired by Progress Software (NASDAQ:PRGS).

Mr. Ravenel is an investor in several start-up companies and acts in an advisory capacity to others. He is energetic, and fanatical about investigating new cutting edge technology for their application to real-world problems.

In addition to published and adopted standards work in distributed computing, papers, articles and book contributions, Mr. Ravenel has 3 patents in the areas of Information Security and Automated Compliance Management and 1 patent pending in the area of Digital Content Management and Distribution.


Dave Tisch, TroopSwap Advisor

David is the Managing Director of TechStars NYC. TechStars NYC has funded 23 companies, who have then went on to raise more than $50m in funding. David is also the Managing Member of Box Group, a New York City based seed-stage angel capital firm. As an investor or advisor, David has worked with over 50 startups including GroupMe (sold to Skype), Boxee, Fab.com, Flavors.me, adStruc, CrowdTwist, Goodsie, OnSwipe, SkillShare and DataMinr. David was recently named to Mayor Bloomberg’s Advisory Council on Technology.

Prior to joining TechStars, David served as Executive Vice President of Interactive Strategies at kgb, a global information services company. While at kgb, David founded and lead Knowmore.com, a social aggregation startup within kgb.

David has a B.A. in American History from the University of Pennsylvania and a J.D. from New York University School of Law. David was born and raised outside of NYC in Westchester.


Oded Noy, TroopSwap Advisor

Oded Noy is a mentor and a serial technology entrepreneur and founder of technology companies including Zag / TrueCar, Social Approach and Path Reliability. Noy has a deep background in machine learning technologies that are used to best serve a web-based audience to convert them to customers.

Known as a technology innovator, and a holder of 3 technology patents (with three more pending). Noy is Chairman for the CTO Forum, LA chapter and winner of 2006 InfoWorld Most Innovative IT Project Zag SOA initiative. Noy also served as a fighter pilot in the Israeli air force.


Mark McLaughlin, TroopSwap Advisor

Mark D. McLaughlin has served as president and CEO of Palo Alto Networks since August of 2011. He is also a member of the Board of Directors at Palo Alto Networks.

Mark previously served as president and CEO and as a director of Verisign. He had also held a number of key positions at Verisign from 2000 to 2007, including serving as chief operating officer, executive vice president of products and marketing, and head of the company's Naming Services business. Prior to Verisign, he was the vice president of sales and business development for Signio, a leading Internet payment company, and was instrumental in the negotiation and acquisition of Signio by Verisign in 1999. Before joining Signio, he was the vice president of business development for Gemplus, the world's leading smart-card company. And previous to Gemplus, he also served as general counsel of Caere Corporation and practiced law as an attorney with Cooley Godward Kronish LLP.

Mark was appointed by President Barack Obama to serve on the National Security Telecommunications Advisory Committee (NSTAC) in Jan. 2011. He received his J.D., Magna cum Laude, from Seattle University School of Law and his B.S. Degree from the United States Military Academy at West Point. He served as an attack helicopter pilot in the U.S. Army and earned an Army Commendation Medal and Airborne Wings.


Kelly Perdew, TroopSwap Board Member

Kelly Perdew is the CEO of TargetClose, a performance-based marketing company comprised of successful, serial entrepreneurs, with deep direct marketing expertise and technology experience. Prior to TargetClose he was the CEO of Fastpoint Games, a leading developer of live data-driven games for the fortune 500 brand set. Perdew was previously the President of ProElite.com, an online social network that provides tools for combat sports enthusiasts. While at the helm of ProElite.com, Perdew helped the management team raised over $40M, including more than $9M from CBS, and inked a three-year exclusive deal with Showtime for airing its mixed martial arts (MMA) fights, and televised the first networkprimetime MMA fight on CBS. He was also a Manager at Deloitte Consulting in the Braxton Strategy Practice and served in the US Army as a Military Intelligence Officer and Airborne Ranger. Perdew acts as an advisor or Board member of TroopSwap.com, Ustream, GatherGreen.com, and The DuMont Project and was previously an advisor or board member for LinkedIn (LNKD), eteamz (ACTV) and Pandora (P).

Perdew is a nationally recognized speaker on leadership, technology, career development and entrepreneurship. He earned a BS from the US Military Academy at West Point, a JD from the UCLA School of Law, and an MBA from the Anderson School at UCLA. Perdew is author of " Take Command: 10 Leadership Principles I Learned in the Military and Put to Work for Donald Trump ". He is a celebrity spokesperson for Big Brothers/Sisters and The National Guard Youth Challenge Program. Perdew received a Presidential Appointment to the President’s Council on Civic Participation and Service in 2006 and was re-appointed in 2008.


Alex Perwich, TroopSwap Board Member

A transformational leader and change agent with a unique track record of leadership, excellence and innovation in start-up, corporate, nonprofit, and military sectors. Currently a member of the founding leadership team for Logos Energy (a renewable energy technologies company) and Phycal (Logos’ operating company that is developing an integrated production system for growing algae and extracting energy products). Formerly CEO of the world’s largest college honor society; COO of a water treatment chemical company; President and co-founder of an eProcurement startup; VP of Operations for a $4 billion global water company startup; and US Army Infantry Officer where his last assignment before retiring as a Lieutenant Colonel was commander of an elite Infantry battalion. Harvard Business School and West Point educated and trained. USAA member since 1972. Founding Vice Chairman of Atlanta’s Smart Grid Society.


Tom Pouliot, TroopSwap Advisor

Tom Pouliot brings over two decades of payment processing and bankcard industry experience to his role as Payment Evangelist for Litle & Co.. Prior to joining Litle, Pouliot had founded his own independent sales organization (ISO) Alliance Merchant Services of Orlando, FL. AMS focused on mid to large retailers, hotels and medical payments in Central Florida. It was sold to Sage Payment Systems in 2005.

Previously, he served as Vice President of Payment Processing for Promisant Ltd, a multi-currency processing company located in Hamilton, Bermuda. He also held a high-profile role as Senior/Vice President of Electronic Commerce for MasterCard International, where served on the International Security Committee, the International Operating Committee (rules and regulations) Interchange Rate Committee (set interchange rates) and was a representative on EMV Chip card standards board.

Pouliot’s original Litle & Co. roots stretch back to his role as Product Manager, and employee No.14 at the original Litle & Co. of Salem, NH, which today is part of Chase Paymentech. As Litle & Co.’s Payments Evangelist, his primary role is to provide continuing education for employees and merchants. He serves as briefings executive on the payments industry-at-large, as well as competitive market trends, issues and positioning. He also holds a key Product Marketing leadership role with the goal of providing additional educational materials on Litle & Co. services for current and prospective merchants.

Pouliot holds BAs in Economics and Political Science from McGill University in Montreal, Canada.

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